Goal: Information about the gastronomic G.H.MUMM and “Dinner in the Sky” adventure in Rīga and Jūrmala, encouraging people to take part and positioning G.H.MUMM. as a high-quality champagne.

The solution: A special GH.MUMM “Dinner in the Sky” lunch for celebrities and journalists, thus facilitating media publicity

The result: Some 10 celebrities and 10 media representatives at each event, with media publicity in support of G.H.MUMM branding in publicity materials